How we became RevenueCat's partner in Türkiye.
We did not win it in a pitch. We had been building on the thing for years, badly at first, and by the time anyone asked the only qualification we had was the mistakes.
Here is the unglamorous version. We had been building on RevenueCat since long before anyone at RevenueCat knew our name, across hundreds of subscription apps for other companies. Along the way we made most of the mistakes available: paywalls in the wrong place, trials priced by instinct, migrations we underestimated, receipts we misread. By the time there was a conversation about a partnership, the only thing we brought to it was that we had already made those mistakes and could stop somebody else making them.
That is what the arrangement actually is. Not a badge.
What it means in practice
Any Turkish team on RevenueCat can get help from us, in Turkish, at no cost to them. Implementation across iOS, Android and web. Migration off whatever they are on now. Reading their own numbers back to them. Paywalls, experiments, the growth tooling most teams have switched on and never configured.
The language part is not a courtesy. Subscription infrastructure is where the money is decided, the documentation is in English, and a developer debugging a renewal problem at midnight in their second language is a developer who will guess. Removing that is most of the value, and it is the part that cannot be done from San Francisco.
RevenueCatRevenueCat partners with Neon Apps in TürkiyeThe announcement, on their side, with what the support covers.
Why a platform wants a local partner at all
Türkiye is dense with app teams and light on the layer between a platform and the people using it. A company in San Francisco can ship excellent documentation and still lose a market because nobody there can answer a question in the language the question is asked in. Rather than open an office for that, you find people already doing it and make it official. We were already doing it, unofficially and for free, because the teams asking were our peers.
The week it was announced we ran a meetup with them in Istanbul. More than 100 founders and investors came. Nobody had to be persuaded that a room like that was worth having; it simply had not existed.
E-GirişimNeon Apps ve RevenueCat, Türk uygulama geliştiricilerinin globalde büyümesi için iş birliği yaptıHow it was reported here when it was announced. In Turkish.
What we get out of it
I would rather say this than have it inferred. We get standing. A company that spent its first years being nobody in particular now has a reason to be in the room, and when a Turkish team eventually needs a product built rather than a paywall fixed, they know who we are. That is the return, it is indirect, and it is worth being honest about because the alternative is pretending the free support is charity.
It is also the first time in six years anybody asked us to run part of their operation instead of building their product. After 600 apps for other people, being handed responsibility rather than a specification was the unfamiliar part.
If you are on RevenueCat and Turkish, the support is there and it costs nothing. Use it. That is the whole point of the arrangement, and the only way it justifies itself.
Everything else written here comes out of the same place: work done for other companies, at a volume that made the patterns visible.
All writing