Writing

Notes from inside the work.

What building other companies' products teaches you that reading about it does not. Mostly the store, the process, and the things clients are talked out of.

21 July 2026
3 min read
The team that won had already failed.
We ran the App Growth Championship with RevenueCat in Istanbul this July. 200+ teams applied, 20 built for 48 hours, and the one that took the grand prize had watched its first attempt go nowhere first.
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10 February 2026
3 min read
What the App Store actually rejects.
We run more than 100 App Store accounts and have around 80 apps in review at any one time. Almost everything that goes wrong there was decided months earlier, in design.
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4 December 2025
2 min read
How we became RevenueCat's partner in Türkiye.
We did not win it in a pitch. We had been building on the thing for years, badly at first, and by the time anyone asked the only qualification we had was the mistakes.
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18 March 2025
3 min read
Why Tuna Öztürk became Tyler Blackford.
I changed my name in 2024, the year we opened the New York office. Three fairly boring reasons, one that is harder to explain, and the part nobody warns you about.
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The team that won had already failed.

What the App Store actually rejects.

How we became RevenueCat's partner in Türkiye.

Why Tuna Öztürk became Tyler Blackford.