Notes from inside the work.

21 July 2026

3 min read

The App Growth Championship, start to finish.

We ran it with RevenueCat in Istanbul in 2026. 200+ teams applied, 20 built for 48 hours in our office, 6 went through to a public growth stage, and the finale in July ended with a $250,000 investment and a flight to New York.

20 May 2026

1 min read

The App Founders Sunset Yacht Party.

RevenueCat x Neon Apps, the evening of 15 May 2026. A yacht on the Bosphorus, boarding at Bebek, 30 app founders, sold out at 32. No programme, which was the point.

10 February 2026

3 min read

What the App Store actually rejects.

We run more than 100 App Store accounts and have around 80 apps in review at any one time. Almost everything that goes wrong there was decided months earlier, in design.

29 December 2025

1 min read

The App Founders New Year Party.

Neon Apps x RevenueCat, 24 December 2025, our own office in Istanbul, 7 until 10 in the evening. A room, a pool table, no agenda and no panel. Photographs from the night.

26 November 2025

2 min read

RevenueCat made us their partner in Türkiye.

On 12 November 2025 RevenueCat announced Neon Apps as their partner for the Turkish market. Here is exactly what that covers, what it costs a Turkish team to use it, and why a company in San Francisco needed somebody here at all.

18 March 2025

3 min read

Why Tuna Öztürk became Tyler Blackford.

I changed my name in 2024, the year we opened the New York office. Three fairly boring reasons, one that is harder to explain, and the part nobody warns you about.

5 November 2024

1 min read

We opened the New York office and celebrated it in Istanbul.

The New York operation opened in October 2024. The party was in Istanbul, with the team that had built the company that was opening it.